The MAGIC lab, directed by Dr. Kristin Laurin, is housed in the Psychology Department of the University of British Columbia. We study how motivations–from fundamental human motives like the need for control and autonomy, to your idiosyncratic personal goals like becoming a firefighter or running a sub-2-hour half marathon–relate to things like political ideologies, religious beliefs, moral codes, interpersonal relationships, norms, and much more.

Check out the research tab for examples of current projects!